Signal detection, personalized sequences, warm mailboxes, reply routing.
We handle everything. You close deals.
The Relevance Formula
We detect your best contacts before they know they need you. Then we reach out with something they actually want to read.
Spray-and-pray is delivering diminishing returns. Your HubSpot sequences go to spam. At any given time, only 3-5% of your market is actively in-market.
Our team runs your outbound program end-to-end. No software to learn, no sequences to write, no deliverability to manage.
We handle
We monitor job changes, content downloads, hiring signals across your target accounts. You define the ICP, we find the moments.
We handle
We research each prospect. Our team writes and optimizes sequences. You approve the messaging once, we iterate from there.
We handle
We buy domains, warm mailboxes, manage DNS, monitor deliverability. Your emails land in Primary, not spam.
You handle
Positive replies hit your Slack in real-time. Your team takes the conversation from there and books the meeting.
Don't get stuck figuring out all the new tools.
You're not buying software. You're hiring 42 Agency to run outbound for you. We do the work. You get the meetings.
Outbound tools like Apollo, Outreach, and the new wave of automation platforms are powerful. But someone still has to run them.
Configure signals, write sequences, manage mailbox health, iterate on copy. That "someone" is often a RevOps person who's already overloaded. We are that someone.
| Buy Outbound Software | Hire a BDR | 42 Runs Your Outbound | |
|---|---|---|---|
| Monthly Cost | $1-3K + your time | $6-10K | $2-5K all-in |
| Who writes sequences? | You | BDR (quality varies) | 42 Agency |
| Who manages deliverability? | You | You (or it doesn't happen) | 42 Agency |
| Who optimizes performance? | You | You manage them | 42 Agency |
| Your time required | 5-10 hrs/week | 2-3 hrs/week managing | 1 hr/month approval |
| Time to first results | 1-2 months (learning curve) | 3-6 months (ramp time) | 2-3 weeks |
30 minutes. We'll review your ICP, identify which signals apply to your market, and tell you honestly whether this is a good fit. If it is, we'll show you exactly what the first 30 days look like.
42 Agency runs demand generation across paid media, ABM, marketing ops, and outbound. Signal-based outbound grew out of programs we run for ourselves and our clients.
Start with outbound standalone—or integrate it with your broader GTM motion. When outbound, paid media, and ABM work together, pipeline compounds.
Signals flow across channels
Content downloads from paid media → outbound. Website visitors from ABM → outbound. Outbound replies → retargeting.
One team, unified strategy
No handoffs between agencies. Same team runs your ads, builds your campaigns, and executes outbound.
Start standalone, expand later
Start with outbound only. Add paid media or ABM when you're ready. We scale with you.
No per-email pricing. No hidden overage fees. You pay a flat monthly fee and we run the program.
Start with one signal type. Ideal for content download nurture or job change outreach.
Multiple signal types, intel pages, and weekly optimization calls with our team.
Full program with dedicated strategist from 42 Agency managing your outbound.
2-3 week onboarding (mailbox warmup). No long-term contracts. Cancel anytime with 30 days notice.
Those are products you have to run yourself. You still need to configure signals, write sequences, manage deliverability, and iterate on copy. We are the team that does all of that. You approve the messaging once, we handle the rest.
We handle the full program: buying and warming domains, writing sequences, managing deliverability, routing replies to your Slack, and optimizing based on results. You define the ICP and approve messaging. We run everything else.
2-3 weeks to go live. Week 1-2 is mailbox warmup (we buy domains and warm them properly). Week 2-3 is sequence setup and your messaging approval. Most clients see first replies in week 3-4.
ICP definition, signal source (HubSpot list, website intent data, etc.), messaging approval, and someone to respond to replies. We need a designated person who will actually work the positive replies. That's your only ongoing responsibility.
No long-term contracts. We recommend 3 months to see results (outbound takes time to optimize), but you can cancel anytime with 30 days notice. If it's not working, we'll tell you.